Thirteen
Retrace your steps
- Brian Eno & Peter Schmidt
Step by step.
If I retrace my steps to the inception of The Serpent, it all began with the AI-generated double-serpent image on the home page. I made this image using the prompt ‘a serpent in a garden in the style of an Italian Renaissance painting’, Being pleased with the visuals, I was of a mind to explore domains containing the word serpent, and registered two: serpent.design and theserpent.garden. Both domains come to this site.
The image felt potent (silent nod to Freud): charged with the dissonance of the proximity of the image of the serpent in a garden, and the word ‘design’. Both things - the image and the word - suggest aesthetic schema. From this simple, dumb juxtaposition comes the inception of a new design studio: Serpent.Design - one that does not actually ship design product.
So this is the home of a designless design studio, one that ships only single pages like this, one after the other. Is this design? I don’t know. It is uncertain.
