Serpent.Design ships product, which we describe as designless design. It is ephemeral, fleeting, and transitory, perhaps occasionally trivial.

The nature of the product will change over time. As Seth Godin says in The Practice: Shipping Creative Work:

“Shipping, because it doesn’t count if you don’t share it. Creative, because you’re not a cog in the system. You’re a creator, a problem solver, a generous leader who is making things better by producing a new way forward. Work, because it’s not a hobby. You might not get paid for it, not today, but you approach it as a professional. The muse is not the point, excuses are avoided, and the work is why you are here.”